Sea Gull Lighting Appoints Eric S Borden To Vice President Product Management and Market Research

Friday, August 4, 2006 / Riverside, NJ / Sea Gull Lighting Products, LLC (www.SeaGullLighting.com) announced today that Eric Borden has been appointed to the newly created position of Vice President, Product Management & Market Research for the company.

As a member of the company’s management team, Borden’s new role will include the responsibility of creating, implementing, and directing the company’s product development initiatives in conjunction with the company’s sales and marketing teams. Borden’s sales and lighting industry expertise will not only serve to broaden Sea Gull Lighting’s expanding market position, but will also enhance and strengthen the company’s product lines and channel expansion initiatives.

"Eric has a long-standing, proven track record with Sea Gull Lighting. His keen market, customer, and product passion, combined with his outstanding leadership skills will further strengthen our organization and market value. Eric will help Sea Gull Lighting build on the success we’ve enjoyed for close to eighty-eight years," said Michael Hirsch, Sea Gull Lighting’s Executive Vice President. "Our depth of talent in sales and product management is a key competitive advantage for us, and Eric’s background and expertise of the markets and the people we serve made his appointment to Product Management part of our strategic initiatives.”

Borden’s career with Sea Gull Lighting began in 1994, most recently serving as Vice President of Ambiance® Lighting Systems since January, 2005. Previous roles included various sales positions with the company including Northeast Regional Sales Manager and District Sales Manager. Borden is currently celebrating his 28th year in the lighting industry. Before Sea Gull Lighting, Borden managed numerous lighting showrooms located throughout suburban Philadelphia and New Jersey for nearly 10 years. In addition, he also served in various sales and management positions with Halo Lighting and Juno Lighting.

According to Borden, “I am excited for this new chapter in my long-standing lighting career. Sea Gull Lighting is poised to leverage its market dominance, product innovation initiatives, and continue to lead the industry in quality, technology, and customer value. I’m proud to accept this challenge and contribute to the accelerated growth of the company and our brands.”

Headquartered in Riverside, New Jersey, Sea Gull Lighting Products, LLC, a Generation Brands company, is a leading manufacturer and marketer of decorative and functional lighting for residential, commercial and architectural applications. The 87-year-old company provides more than 3,500 product designs spanning 15 categories to a multi-national network of electrical distributors, lighting showrooms, furniture and gift specialty stores as well as various niche markets. These products are marketed worldwide under the Sea Gull Lighting®, Ambiance® Lighting Systems, PGA TOUR® Home Collection brand names. The company also offers the industry’s most expansive line of ENERGY STAR products with more than 500 ENERGY STAR lighting fixtures and ceiling fans included in its product line.

For more information on Sea Gull Lighting and its products, contact Jody De Vine at 856-764-0500 or jdevine@seagulllighting.com.