Generation Brands Appoints Daniel S Macsherry as Chief Financial Officer

Monday, August 7, 2006, (Cary, North Carolina) Generation Brands announced today that Daniel S. Macsherry has joined the company as Executive Vice-President & Chief Financial Officer. Macsherry is a proven financial executive, and brings broad cross-functional knowledge and results driven leadership to the organization as Generation Brands develops and executes its strategic plan.
Mr. Macsherry was most recently CFO / Vice President of Finance of Irwin Industrial Tool (a division of Newell Rubbermaid), a position he had held since 2004. Prior to Irwin Tool, Mr. Macsherry had been Executive Vice President of Business Development for Juno Lighting Group, following senior financial management roles at Black & Decker Corporation and The Stanley Works.

Commenting on Mr. Macsherry’s appointment, Tracy Bilbrough, President & CEO of Generation Brands, said “We are delighted that Dan has joined the organization and our executive team at this formative stage of Generation Brands’ evolution. He combines outstanding leadership, business development, and financial skills with a passion for driving outstanding results.”

Generation Brands is the holding and operating company formed with the recent mergers of Murray Feiss Import, Sea Gull Lighting Products, and Encompass Lighting Group. The entity now operates three distinct business units and eleven premier brands including, 2thousand Degrees, Ambiance® Lighting Systems, LBL Lighting, Light Process Company, Monte Carlo Fan Company, Murray Feiss Lighting, Royce Lighting, Sea Gull Lighting, Tech Lighting, tiella, and t-Trak.

About Generation Brands: Generation Brands is one of America’s leading companies serving the lighting, electrical wholesale, home improvement, home décor, and building products industries. The company has an outstanding portfolio of fashionable and functional lighting fixtures, ceiling fans, and decorative products that provide value and growth for its customers and end-users. Generation Brands’ success is derived from its ability to serve customers and end-users with superior service, leading edge design, and outstanding quality. The organization continues to increase marketing investments and develop operating and product synergies that enhance our value to the many markets we serve.