Sea Gull Lighting & Benjamin Moore® Paints Team to Offer $25,000 Showcase Your Home Contest

Ronald McDonald House Charities Wins Before All Entries Are In

Riverside, New Jersey (August 8, 2006) – For anyone who’s been using the summer months to spruce up and beautify the exterior of their homes, there may be an extra reward in it—not just for one lucky homeowner but also for thousands of families who rely on the Ronald McDonald House Charities (RMHC®). Sea Gull Lighting Products, LLC and Benjamin Moore® Paints, two of America’s most recognized brands, are offering a $25,000 Grand Prize package of exterior enhancements in a contest that’s challenging homeowners to Showcase Your Home.

Entries must include not only a photo of the home’s exterior, but also a written essay describing why your home needs a new look on the outside—what you envision and aspire to so that you can feel “house proud.” Additionally, an official entry form, available by visiting a local Benjamin Moore retailer or an authorized Sea Gull Lighting retailer, must accompany each submission. The forms also are available from the companies’ respective Web sites, www.benjaminmoore.com and www.seagulllighting.com, where retailer listings and further information and contest rules can be found, as well.

“Showcase Your Home is a nationwide contest highlighting the attachment and affection Americans have for their houses,” said Ace Rosenstein, Vice President of Marketing, Sea Gull Lighting. “It also demonstrates the dramatic changes that the addition of proper lighting and color can make to nearly any home.”

According to Rosenstein, the Grand Prize package includes Sea Gull Lighting brand exterior lighting, Benjamin Moore exterior paint products, up to $5,000 in landscaping plus all of the associated contractor services. Ten additional winning entries will each receive $500 worth of products from both sponsor companies. Entries must be received by September 30, 2006.

Although the official Showcase Your Home winner will not be known until the end of November, the sponsors have already made this a win-win promotion for Ronald McDonald House Charities.

“This time of year, consumers ordinarily are working outdoors on home improvement projects and it’s prime time for exterior painting makeovers,” said Robyn Spritzer, Benjamin Moore’s consumer marketing manager. “By teaming with Sea Gull Lighting now and making Showcase Your Home so easy to enter, we believe we are offering homeowners an ideal opportunity to really spruce up their entire exterior environment,” she emphasized. “And, at Benjamin Moore retailers, we are offering homeowners another opportunity: We are conducting ‘Buy A Hand - Help A Child’ to benefit Ronald McDonald House Charities. This is the second year Benjamin Moore retailers have participated in this incredibly effective campaign.”

While Benjamin Moore is the North American paint provider for RMHC, it also supports other RMHC initiatives, such as the “Hand” program. For a $1 contribution, the Benjamin Moore retailer prominently displays a cutout paper hand that the customer personally signs. Spritzer is confident that thousands of hands will be sold during the Showcase Your Home promotion period. And to top it off, Benjamin Moore also will help RMHC showcase one of its own homes, contributing exterior paint, Sea Gull lighting, and landscaping. The organization will determine which of its U.S. houses is in most need of this exterior facelift at the close of the promotion.

About Benjamin Moore & Co. Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the country’s leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, its products are distributed through a network of independent paint and decorating retailers located throughout North America. For more information on Benjamin Moore and its commitment to community, visit www.benjaminmoore.com.

About Sea Gull Lighting Products LLC Headquartered in Riverside, New Jersey, Sea Gull Lighting Products, LLC, a Generation Brands company, is a leading manufacturer and marketer of decorative and functional lighting for residential, commercial and architectural applications. The 87-year-old company provides more than 3,500 product designs spanning 15 categories to a multi-national network of electrical distributors, lighting showrooms, furniture and gift specialty stores as well as various niche markets. These products are marketed worldwide under the Sea Gull Lighting®, Ambiance® Lighting Systems, PGA TOUR® Home Collection brand names. The company also offers the industry’s most expansive line of ENERGY STAR products with more than 500 ENERGY STAR lighting fixtures and ceiling fans included in its product line. A proud partner of the EPA’s ENERGY STAR Program, Sea Gull Lighting was named ENERGY STAR Partner of the Year in 2004 and 2005.

About Ronald McDonald House Charities Ronald McDonald House Charities, a non-profit 501 (c)(3) corporation, creates, finds and supports programs that directly improve the health and well being of children. Its programs are grassroots-driven to enable the Charity to offer help where children need it most — right in their own communities. RMHC makes an immediate, positive impact on children’s lives through its global network of local Chapters in nearly 50 countries and its three core programs: the Ronald McDonald House®, Ronald McDonald Family Room and Ronald McDonald Care Mobile. RMHC and its global network of local Chapters have awarded more than $430 million in grants and program services to children’s programs around the world. For more information, visit www.rmhc.org.

For more information on Sea Gull Lighting and its products, contact Jody De Vine at 856-764-0500 or jdevine@seagulllighting.com.