Sea Gull Lighting Beefs Up Marketing Department For Immediate Growth

Jody DeVine named Director, Brand & Channel Marketing

Ellen McCarthy named Director, Channel Marketing – Professional Markets

Brian Michalovic named Director, Internet Services & Development

Tuesday, September 5, 2006 / Riverside, NJ / Sea Gull Lighting Products, LLC (www.SeaGullLighting.com) announced today that it has completed its Marketing Department restructuring, creating and filling three key positions within the company reporting, to Ace Rosenstein, Vice President of Marketing & Corporate Development.

Jody DeVine, a seven-year veteran of the company, has been named Director, Brand & Channel Marketing, a new position for the company. In her new role, DeVine will be responsible for channel marketing initiatives serving the lighting showroom segment of Sea Gull Lighting and Monte Carlo Fan Company’s marketing as well as the company’s overall brand strategy, advertising, and public relations programs.

Ellen McCarthy joins the company as Director, Channel Marketing for Professional Markets with the primary responsibility of managing the company’s marketing initiatives serving the electrical wholesale distribution channel, new construction trade, and remodeling professionals served by the company. McCarthy has over twelve years of industry experience holding previous positions with Cooper-Bussmann, Affiliated Distributors, and Fromm Electric Supply Corp.

Brian Michalovic, formerly project manager for the company’s sales & marketing technology, has been named Director of Internet Services & Development. In his new role, Michalovic will continue to lead the development of Sea Gull Lighting’s Internet presence, online dealer services, and streamline the data synchronization between the company’s many industry partners.

“Our marketing team is now scaling to best support our customers and company growth. As we continue to raise the bar within our company these appointments further strengthen and highlight Sea Gull Lighting’s commitment to our vision,” said Ace Rosenstein, Sea Gull Lighting’s Vice President of Marketing & Corporate Development. “I’m proud to have assembled a team of talented professionals to lead our marketing and web initiatives,” he adds.

Headquartered in Riverside, New Jersey, Sea Gull Lighting Products, LLC, a Generation Brands company, is a leading manufacturer and marketer of decorative and functional lighting for residential, commercial and architectural applications. The 87-year-old company provides more than 3,500 product designs spanning 15 categories to a multi-national network of electrical distributors, lighting showrooms, and specialty wholesale stores as well as various niche markets. These products are marketed worldwide under the Sea Gull Lighting®, Ambiance® Lighting Systems, PGA TOUR® Home Collection brand names. The company also offers the industry’s most expansive line of ENERGY STAR products with more than 500 qualified lighting fixtures and ceiling fans included in its product line.