Generation Brands Distributor Travel Program

Cary, NC, July 6, 2009 - Generation Brands (www.Generation-Brands.com), parent company to leading lighting brands LBL Lighting, Monte Carlo Fan Company, Murray Feiss, Sea Gull Lighting and Tech Lighting, has announced an exciting destination travel program, unique to the lighting industry.

"With some of the most powerful brands in the industry, under one umbrella, Generation Brands is pleased and appreciative that so many of our customers stock and support more than one of our brands," says Tracy Bilbrough, President & CEO of Generation Brands. "We have an opportunity to say 'thank you' for your continued business and do so on a scale that very few companies can offer."

The program offers customers an opportunity to leverage purchases from all Generation Brands' companies and participate in a world-class travel program. Each brand and its representatives will work with distributor partners in setting and reaching program goals; while being focused on the collective end goal and program satisfaction of partner distributors.

The Generation Brands program will offer a two-tier qualifier with goal destinations of Sydney, Australia and the Great Barrier Reef or Buenos Aires, Argentina; both trips will take place in 2011.

"Our brands have a shared goal of exceptional customer satisfaction," says Susan Solomon Auerbach, Executive Vice President of Generation Brands, "and this travel program reflects that shared commitment. Solomon Auerbach continues, "Our customers are the beneficiaries of our corporate focus of collaboration among our brands - this trip simply provides customers an added incentive and opportunity to set their sights on some well deserved R&R."

The Generation Brands travel program has been met with enthusiastic support from customers and sales representatives. The program will reflect the five star level of travel many industry veterans recall from trips hosted by Generation Brands business units, Murray Feiss and Sea Gull Lighting.

About Generation Brands
Generation Brands is one of America's leading companies serving the lighting, electrical wholesale, home improvement, home décor, and building industries. The company has an outstanding portfolio of fashionable and functional lighting fixtures, ceiling fans, and decorative products that provide value and growth for our customers and end-users. Our success is derived from our ability to serve our customers and end-users with superior service, leading edge design, and outstanding quality. We continue to increase marketing investments and develop operating and product synergies that enhance our value to the many markets we serve. For more information, visit www.Generation-Brands.com www.LBLLighting.com www.MonteCarloFans.com www.Feiss.com www.SeaGullLighting.com and www.TechLighting.com

Generation Brands Announces an "All for One" Travel Program for Lighting Partner Distributors