JuiceWorks LLC presents new Sea Gull Lighting LED products at LightFair

LED Surface mount downlight and retrofit version to be featured at JuiceWorks booth #3345 

Cary, North Carolina (May 1, 2009) - JuiceWorks LLC will be premiering the new Sea Gull Lighting LED surface mount downlights, including a retrofit version for converting recessed lighting to LED, at Lightfair starting on May 5th in New York City.  These LED fixtures are the first product introductions as a result of the joint venture, JuiceWorks, formed by Generation Brands and Juice Technology Limited, based in the UK. Generation Brands is the parent company of Sea Gull Lighting. 

The Sea Gull Lighting LED downlights are low-profile, surface mount alternatives to traditional recessed and other types of ceiling lights. They are “Powered by JuiceWorks™” and are offered with:
2 color temperatures (3000° K and 4500° K), both 80 CRI.
15W
Smooth dimming to 10%
35,000 hours unit life
Nearly 7 foot candles at 8’ , 600 lumens (3000° K temp)
60° beam angle, similar to standard flood lamps

“We are very excited about the first Sea Gull Lighting LED product launch with the support of JuiceWorks.  Our proprietary power supply technology, combined with highly sophisticated  optics and thermal management, allows us to optimize the usable light and provide the energy savings and long life expected from an LED product,” according to Gary Rosenfield, General Manager, JuiceWorks LLC.
 
“The opportunities are tremendous when you consider the broad applications of these two products”, says Jeffrey Tartamella, President, Sea Gull Lighting LLC. “With growing interest in energy efficient lighting across all building segments, the LED surface mount downlight and LED retrofit surface mount downlight are ideal for residential construction and remodeling applications, as well as for use in such markets as hotel, restaurant, retail, government facilities and many other commercial situations.  We have a compelling payback story, not to mention a nicely styled product that easily installs to a junction box.”

To see the Sea Gull Lighting LED surface mount downlight and retrofit surface mount downlights, “Powered by JuiceWorks™”, visit booth #3345 at Lightfair.

About JuiceWorks LLC
JuiceWorks LLC brings high performance LED lighting fixtures and technology to the residential and commercial building industries in North America though partnerships with leading brands.  The company was formed in 2008 as a joint venture between Generation Brands (www.generation-brands.com) and Juice Technology Limited (www.juicetechnology.co.uk).  JuiceWorks’ focuses on solid state lighting technology and product development in categories such as LED downlighting, LED linear systems, and power supply technology for LED lighting fixtures.  Generation Brands is the largest group of decorative lighting manufacturers in North America and markets such prestigious brands as Sea Gull Lighting, Murray Feiss Lighting, Tech Lighting, Monte Carlo Fan Company, and 10 other well respected names.  Juice Technology Limited is based in the UK and is an established research and development company with expertise in electronics, power supply, optics, and holds several important patents for use in LED lighting applications.
 
About Sea Gull Lighting
Headquartered in Riverside, New Jersey, Sea Gull Lighting Products, LLC, a Generation Brands company, (www.seagulllighting.com) is a leading manufacturer and marketer of decorative and functional lighting for residential, commercial and architectural applications. The 90-year-old company provides more than 3,500 product designs spanning 15 categories to a multi-national network of electrical distributors, lighting showrooms, furniture and specialty stores as well as various niche markets. A two-time recipient of ENERGY STAR Partner of the Year honors as well as the 2007, 2008 and 2009 winner of the ENERGY STAR Sustained Excellence Award, the company offers the industry's most expansive line of energy efficient products, which includes more than 500 ENERGY STAR qualified lighting fixtures and ceiling fans.

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